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Barrett Allen

Art Director & Designer

Detail-oriented professional with substantial experience leading high-profile projects by conceptualizing, crafting, delivering brand campaigns/marketing programs, and inspecting printing processes performance. Repeated success in managing accounts, developing design solutions, presenting layouts, and determining material in line with client specifications. Well-versed in attaining successful results via market research, strategic planning, and reliable operations. Skilled in encouraging creativity and innovation, mentoring/building high-performing teams, and fostering collaborations across functional areas. Collaborative communicator continually focused on building relationships and promoting synergy.

Areas of Expertise

  • Brand Awareness
  • Content Development
  • Project Management
  • Strategic Marketing Campaigns
  • Digital Marketing
  • Consumer Experience
  • Graphic Design & Art Direction
  • Creative Concept Brainstorming
  • Print & Web Advertising
  • Team building & Leadership
  • Complex Problem Resolution
  • Continuous Process Improvement

Experience

June 2018 — June 2022

Graphic Designer and Web Designer

Howell Creative Group
Williamsburg, Virginia

Design artwork and layout for print and digital projects. Plan concepts by reviewing relevant information and materials. Illustrate concepts by developing examples of art arrangement, size, type size, and style. Prepare finished art using necessary equipment and software. Test and improve the design of website. Maintain websites’ appearance by following content standards.

  • Established design standards, guidelines, and best practices.
  • Dealt with high-profile clients including Merchants Square at Colonial Williamsburg, Versability Resources, The Jamestown-Yorktown Foundation, Fort Monroe, Newport News Economic Development Authority, Virginia Commonwealth University School of Medicine, the Patient Advocacy Foundation, Busch Gardens Williamsburg and delivered projects within a set timeframe from early concept through production.

February 2015 — June 2018

Creative Designer

Mellen Street Creative
Hampton, Virginia

Collaborated with a design team on various projects ranging from branding to website design, motion graphics, social media, email marketing and website design to meet set objectives.

  • Managed clients from top-tier organizations, encompassing the United States Army Women’s Museum, Hampton University, William & Mary School of Law, Hampton Arts, The Williamsburg Health Foundation, and An Achievable Dream.
  • Designed and installed exhibits for The Mariners' Museum and Park (Newport News, VA), ITA Women's Collegiate Tennis Hall of Fame at William and Mary (Williamsburg, VA), United States Army Women’s Museum (Ft. Lee, VA), Virginia Air and Space Museum (Hampton, VA) and Hampton University Museum (Hampton, VA).

December 2012 — February 2015

Senior Art Director

Waters & Bridgman Marketing Solutions
Newport News, Virginia

Conceptualized and executed design solutions as per marketing strategies from concept to completion. Spearheaded projects ranging from website design, print design, motion graphics, social media and email marketing.

  • Provided value-added services to company clients such as Virginia Health Services, Newtown Shops on Main, the Newport News Tourism Development Office, City Center at Oyster Point, the Newport News Police Foundation, TowerPark Real Estate and Newport News Public Art Foundation.
  • Maintained in-office computer network, social and web presence for the agency.

April 2012 — November 2012

Designer & Marketing Specialist

DMG Federal
Newport News, Virginia

Developed and managed branding, graphics and web solutions for Data Management Group and subsidiary companies with a focus on B to B marketing.

November 2009 — December 2011

Art Director

Raoust + Partners
Hampton, Virginia

Working with a creative design team, on projects ranging from web site design, print design, motion graphics, social media, email marketing and anything creative. Proficient in all facets of digital organization, social media practices, writing,design, and production focusing on user experience and usability. Raoust+Partners clients include Innovations Federal Credit Union, Bronco Federal Credit Union, North Carolina Center for Automotive Research, and Jeanne D’Arc Credit Union.

August 2005 — October 2009

External Marketing Coordinator/Graphic Designer

1st Advantage Federal Credit Union
Yorktown, Virginia

Responsible for developing creative solutions within new branding standards. 1st Advantage’s marketing efforts are ROI driven and included paid and organic search, interactive advertising, targeted direct mail, social media, email, television, radio and print advertising. Created and maintained internal and external communication pieces.

Education

Bachelor of Fine Arts with a studio focus in Graphic Design

Christopher Newport University